gubi.comImage source: GUBI
© GUBI and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research.
Brand
GUBI
DenmarkGUBI is a global design house headquartered in Copenhagen, Denmark. It describes itself as the curator behind some of the most extraordinary design from the 20th century onwards, bringing "a century of design brilliance" together in one…
Brand Story
Heritage
GUBI is a global design house headquartered in Copenhagen, Denmark. It describes itself as the curator behind some of the most extraordinary design from the 20th century onwards, bringing "a century of design brilliance" together in one ever-evolving collection of furniture, lighting and interior objects.
Philosophy
GUBI positions itself where the beauty of history meets the thrill of the present: it dives into archives to revive modern icons and at the same time works with the creative talents of today. Its idea of sustainability starts with making to last: slow design, carefully selected materials, products built for durability and aesthetics that transcend trends. GUBI joined the UN Global Compact in 2019 and signed up to the Science Based Targets initiative in 2022.
Image source: GUBI · © GUBI and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research. · View official website ↗ · Image use & copyright policy
Iconic Works
The collection spans re-editions and contemporary pieces by designers such as Greta M. Grossman, Mathieu Matégot, Paavo Tynell, Gio Ponti, Pierre Paulin, Joe Colombo, Gabriella Crespi and Bonderup & Thorup. Its best-known contemporary design is the Beetle Chair by GamFratesi (2013), which has grown into a whole family of dining, lounge, bar and meeting chairs.
Image source: GUBI · © GUBI and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research. · View official website ↗ · Image use & copyright policy
Today
GUBI employs more than 100 people internationally and collaborates with specialist manufacturers across the globe. It sells its collection through gubi.com and retail partners worldwide, with a professional channel for architects and specifiers.
Gallery
gubi.com
gubi.com
gubi.comImage source: GUBI
© GUBI and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research.
Designers
Collections
Products
Wonder Sofa
Space Copenhagen's Wonder Sofa for GUBI: 70s lounge virtues, a minimal frame, a folded cushion.
P3 Lounge Chair
Tito Agnoli's 1964 P3 lounge chair in rattan, from GUBI's collaboration with Bonacina 1889
Coco Bar Chair
OEO Studio's fully upholstered Coco Bar Chair, with a curving backrest and black semi-matt base.
Beetle Lounge Chair
GamFratesi's Beetle lounge chair, fully upholstered on a conic base, designed in 2013
GMG Chaise Longue
Greta M. Grossman's 1951 chaise longue on slender black legs, made by GUBI
Daumiller Side Chair
A solid pine side chair with a curved backrest that follows the body's movement.
Moon Lounge Table
Space Copenhagen's round Moon Lounge Table, Ø60 cm and 55 cm high
Tail Dining Chair
GamFratesi's Tail Dining Chair, high back, for GUBI: rounded back like a peacock's tail
62 Sideboard
Greta M. Grossman's 1952 sideboard on slender metal legs with ball-shaped feet
Coco Counter Chair
OEO Studio's fully upholstered Coco Counter Chair with a curved backrest and black metal legs.
Beetle Soft Counter Chair
GamFratesi's Beetle Soft Counter Chair for GUBI: fully upholstered, 54 x 56 x 108 cm
Masculo Dining Chair
GamFratesi's 2008 dining chair, fully upholstered, on a walnut wood base or a black sledge base