Brand
&Tradition
Denmark&Tradition was founded in 2010 in Copenhagen as an international brand built on a Danish legacy of craftsmanship and design. Whether the starting point is a new design or a re-issue, the company aims to design "the classics of tomorrow"…
Brand Story
Heritage
&Tradition was founded in 2010 in Copenhagen as an international brand built on a Danish legacy of craftsmanship and design. Whether the starting point is a new design or a re-issue, the company aims to design "the classics of tomorrow" and to offer a curated collection of purposeful designs made to last.
Philosophy
Its Design & Production Ethics framework assesses every design on Purpose, Materials, Circularity and Footprint, favouring designs that can be disassembled, repaired and recycled. The brand works with long-standing suppliers in Europe and Asia under a Code of Conduct that requires environmental management systems such as ISO 14001.
Iconic Works
- Flowerpot lamps by Verner Panton (1968), in the collection since 2010 in collaboration with Verner Panton Design AG
- Wire Bar Stool VP16 by Verner Panton
- Hi Lo by Anderssen & Voll, Rely by Hee Welling, Thorvald by Space Copenhagen
Today
&Tradition sells furniture, lighting, objects and outdoor pieces internationally, and runs the Lille Petra café and Petra, a 40-room boutique hotel in central Copenhagen created with Copenhagen Design Hotels.
Gallery
Designers
Collections
Products
Alima NDS5
Note Design Studio's 2026 three-shelf Alima NDS5 in chrome-finished steel with oak or walnut shelves
Allwood AV35
Anderssen & Voll's 2024 stackable oak side chair with a raised back stretcher, 12 chairs high
Archivo JH43
Jaime Hayon's 2024 Archivo JH43: a two-tier, 140 cm shelf unit in oak or painted finishes
AX HM11
Hvidt & Mølgaard's 1950 plywood lounge chair with continuous curved armrests, in oak and walnut
Betty TK1
Thau & Kallio's 2019 stackable chair built around an exposed, hand-woven linen webbing seat
Betty TK15
Thau & Kallio's 2025 Betty bar chair with a hand-webbed linen seat at 74.7 cm
Betty TK10
Thau & Kallio's 2024 stackable Betty armchair in solid oak and form-pressed veneer, 61 cm wide
Betty TK14
Thau & Kallio's 2025 Betty counter chair with an HR foam seat in Noble Aniline leather
Betty TK13
Thau & Kallio's 2025 Betty counter chair in solid wood and form-pressed veneer, in three finishes
Betty TK12
Thau & Kallio's 2025 Betty counter chair with a hand-webbed linen seat on a solid wood frame
Betty TK11
Thau & Kallio's 2024 stackable Betty armchair with an HR foam seat covered in leather or fabric
Kape IF7
Kape IF7, Industrial Facility's 2026 side chair for &Tradition with a replaceable upholstery system