Brand
B&B Italia
ItalyB&B Italia was established in 1966 through the entrepreneurial vision of Piero Ambrogio Busnelli, who first founded C&B as a joint venture with Cassina. Its modern industrial and technological approach shook the world of upholstered…
Brand Story
Heritage
B&B Italia was established in 1966 through the entrepreneurial vision of Piero Ambrogio Busnelli, who first founded C&B as a joint venture with Cassina. Its modern industrial and technological approach shook the world of upholstered furniture: projects such as Coronado by Afra and Tobia Scarpa paired an iron frame with cold-moulded polyurethane foam, a technology B&B Italia introduced to the furnishing sector.
Philosophy
The company's stated mission is to create innovative, iconic and timeless design furniture through the best creative minds, its own R&D, industrial know-how and Made in Italy quality. Its values are summed up as bold, contemporary, innovative and visionary, and it treats durability itself as a form of sustainability.
Iconic Works
Gaetano Pesce's UP series (1969), sold compressed in a vacuum pack, became an icon of modernity. B&B Italia has won the Compasso d'Oro several times, including for Mario Bellini's Le Bambole (1979) and Antonio Citterio's Sity (1987), and in 1989 became the first company to receive the award as a manufacturer. Antonio Citterio's Charles sofa (1997) remains one of its best-known systems.
Today
Headquartered in Novedrate, near Como, B&B Italia is part of the Flos B&B Italia Group alongside brands such as Maxalto, Azucena and Arclinea. Around 80% of revenues come from abroad, and its contract division serves residential, hospitality, corporate, marine and retail projects. Products are sold through B&B Italia stores, authorised dealers and its official online shop.
Gallery
Designers
Collections
Products
Charles Sofa
Modular sofa system on die-cast aluminium feet shaped as an inverted L
Camaleonda Modular Sofa
Mario Bellini's modular capitonné sofa, 2020 version, with a layered interior that comes apart
Tufty-Time Sofa
Original Tufty-Time modular sofa elements in codes from T102C_3 to T177, by Patricia Urquiola
Papilio Chair
Upholstered chair whose back curves into butterfly-like wings, on a light steel frame
UP 5_6 Armchair and Ottoman
Gaetano Pesce's UP5_6 armchair with a spherical ottoman tied on by a cord
Ac Lounge
A quilted-cushion sofa for contract and residential settings, raised on metal feet.
Allure O'
Monica Armani's 2021 square or rectangular table balancing straight lines and curves.
Allure O' Outdoor
Monica Armani's 2023 outdoor table in two heights, stoneware or moulded cement.
Alex
Table series with lenticular trestles and rectangular, round or square tops, introduced in 2017
Allure O' Dot
A 2024 lenticular glass dining table by Monica Armani in two heights.
Allure O' Dot Small Table
Low or service-height Allure O' Dot table by Monica Armani, introduced in 2024.
Husk Armchair
Swivel armchair with a recycled Hirek shell and extra-soft capitonné cushions