Designer
Flexform Design Center
Design center is the credit Flexform's product pages print where other products name a designer: a page header gives the year, "Designer" and "Design center" (Victor: 1984), and technical sheets carry headings such as "VICTOR | DESIGN…
Biography
Background
Design center is the credit Flexform's product pages print where other products name a designer: a page header gives the year, "Designer" and "Design center" (Victor: 1984), and technical sheets carry headings such as "VICTOR | DESIGN CENTER | 1984". Flexform's news pages call it the company's Design Center and the Flexform Design Center. It is the company's own design department, not an individual, and Flexform's pages say little about its staff or history.
Signature Style
The news pages describe its work on Flexform's showrooms. The Design Center curated the displays in London, Munich, New York, Los Angeles, Miami, Tokyo, Geneva and Beijing, and in London and New York the display mirrors the corporate showroom in Meda. The materials named are travertine floors and walls, dark-wood or wood-slat ceilings, stoneware and, in New York, marble dividing walls and a "winter garden".
Notable Works
Flexform product pages credit "Design center" for pieces from several decades: Victor (1984), Nonnamaria (1985), the Mozart armchair (1996), Victor Large (1999), Magnum (2003), Long Island 05 (2005), Pico and Joyce (2020), Berry (2021) and the Jiff outdoor coffee table (2026).
Legacy
The Beijing showroom, curated by the Design Center, is called the first display space in China to adopt the aesthetic concept of Flexform's Milan flagship store, whose design project is by ACPV Architects Antonio Citterio Patricia Viel.
Collections
Products
Mixer Table
A versatile table with a wood-veneer top, metal legs and self-locking swivel casters.
Long Island 05 Sofa
Flexform Design Center's 2005 Long Island 05: set-back armrest, goose-down cushions, tray-table base
Mixer Chair
Flexform Design Center's 1985 Mixer dining chair with its official Flexform construction
Oliver Coffee Table
A light solid-wood table shaped for a compact, useful surface.
Victor Large Sofa
Flexform's Victor Large sofa, 1999: the Victor at 115 cm deep, with room for many cushions
Berry Ottoman
A compact circular ottoman with a padded plywood seat above a metal structure.
Carmen Ottoman
A square padded ottoman wrapped in a tightly woven herringbone surface.
Nonnamaria Sofa
Nonnamaria sofa, 1985: forerunner of Flexform's "Family Sofas", scroll armrests, front castors
Jenny Armchair
Jenny armchair, 2002: solid-wood frame with a curved seat back, removable fabric or leather cover
Filicudi Ottoman
A low geometric ottoman with a tightly woven herringbone surface and metal feet.
Victor Large Chaise Longue
A generously padded daybed with a level back and armrest around one broad cushion.
Joyce Chair
Flexform Design Center's 2020 armless chair with a molded shell and visible metal support
