Image source: B&B Italia — Serie Up
© B&B Italia and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research.
Collection Story
Origin
Serie Up is the seating series that Gaetano Pesce designed for B&B Italia in 1969. B&B Italia says that, right from the onset, it has been one of the most outstanding expressions of design, with expressive shapes upholstered with elastic fabric. A series of sofas and armchairs called "Serie UP" came out in 1969, a total of seven pieces.
Image source: B&B Italia — Serie Up · © B&B Italia and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research. · View official website ↗ · Image use & copyright policy
Design Language
The solution stems from B&B Italia's technological know-how in polyurethane injection moulding, which the company gave the most appropriate language to express, turning it into what it calls a fragment of contemporary art for a wide public.
Key Pieces
- Serie Up 2000: armchair and sofa pages; the sofa page calls Serie Up 2000 an evolution of the Up series
- Serie Up Compasso d'Oro: armchair, linked to the XXVII Compasso d'Oro ADI Product Career Award 2022
- Up 50: armchair with ottoman for the fiftieth anniversary of the series
- Up Junior: the junior version of the armchair, for children aged 3 and up
- UP7: the "foot", a large sculptural object in painted polyurethane
Pieces in this collection
Serie Up Compasso d'Oro
Gaetano Pesce's 1969 Up5_6 armchair in a limited edition for its 2022 Compasso d'Oro career award.
UP 5_6 Armchair and Ottoman
Gaetano Pesce's UP5_6 armchair with a spherical ottoman tied on by a cord
Serie Up 2000
Gaetano Pesce's Up series of 1969 as the Serie Up 2000 sofa, with a Jersey fabric cover.
Up 50
Gaetano Pesce's Up5_6 chair and ottoman in a striped fabric for the Up series' 50th anniversary.
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