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Collection Story
Origin
Serie Up is the seating series that Gaetano Pesce designed for B&B Italia in 1969. B&B Italia says that, right from the onset, it has been one of the most outstanding expressions of design, with expressive shapes upholstered with elastic fabric. A series of sofas and armchairs called "Serie UP" came out in 1969, a total of seven pieces.
Design Language
The solution stems from B&B Italia's technological know-how in polyurethane injection moulding, which the company gave the most appropriate language to express, turning it into what it calls a fragment of contemporary art for a wide public.
Key Pieces
- Serie Up 2000: armchair and sofa pages; the sofa page calls Serie Up 2000 an evolution of the Up series
- Serie Up Compasso d'Oro: armchair, linked to the XXVII Compasso d'Oro ADI Product Career Award 2022
- Up 50: armchair with ottoman for the fiftieth anniversary of the series
- Up Junior: the junior version of the armchair, for children aged 3 and up
- UP7: the "foot", a large sculptural object in painted polyurethane