Image source: GUBI — Beetle
© GUBI and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research.
Collection Story
Origin
Beetle is the GUBI family that grew from the 2013 Beetle Dining Chair by GamFratesi, the studio of Stine Gam and Enrico Fratesi, who have worked with GUBI since the studio began. In 2025 GUBI and GamFratesi added Beetle Soft.
Design Language
Every version keeps one iconic silhouette: the fully upholstered dining chair, a meeting chair on a swivel base and the refined Veneer edition with a shell moulded from wood. Beetle Soft keeps the curved shell and slim conical legs and changes the upholstery to looser, wadding-style padding without piping.
Key Pieces
- Beetle Dining Chair, Meeting Chair, Counter Chair and Bar Chair
- Beetle Lounge Chair, Sofa and Ottoman
- Beetle Soft dining, counter, bar, lounge and meeting chairs
Pieces in this collection
Beetle Lounge Chair
GamFratesi's Beetle lounge chair, fully upholstered on a conic base, designed in 2013
Beetle Soft Counter Chair
GamFratesi's Beetle Soft Counter Chair for GUBI: fully upholstered, 54 x 56 x 108 cm
Beetle Counter Chair
GamFratesi's Beetle counter chair for GUBI, fully upholstered on a black conic base, 2013.
Beetle Soft Dining Chair
GamFratesi's Beetle Soft Dining Chair for GUBI: fully upholstered, two fabrics, 56 x 58 x 87 cm
Beetle Ottoman
GamFratesi's Beetle Ottoman, upholstered in bouclé on a conic base, partner to the lounge chair
Beetle Meeting Chair
GamFratesi's Beetle chair for GUBI as a swivel meeting chair, fully upholstered, height adjustable.
Beetle Soft Bar Chair
GamFratesi's Beetle Soft Bar Chair for GUBI: fully upholstered, 56 x 56 x 118 cm
Beetle Soft Lounge Chair
GamFratesi's Beetle Soft Lounge Chair for GUBI in Coffee smooth leather on a Matt Black base
Beetle Dining Chair
GamFratesi's 2013 dining chair modelled on a beetle's shell: rigid outside, soft inside.
Beetle Bar Chair
GamFratesi's Beetle bar chair for GUBI, fully upholstered on a Matt Black conic base, 2013.
Beetle Soft Meeting Chair
GamFratesi's Beetle Soft Meeting Chair for GUBI on a height-adjustable castor base, 49 x 58 x 81 cm
Beetle Sofa
GamFratesi's two-seater Beetle: a protective outer shell, a soft inside and delicate legs
Specifying pieces from Beetle for your design project?
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