Image source: Moroso — Mr Loveland
© Moroso and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research.
Mr Loveland
Loveland by Patricia Urquiola, a softer upholstered seating system on solid wooden bases
2600 × 730 × 960 mm
Official product information
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Description
Overview
The Loveland sofa is an upholstered seating system by Patricia Urquiola for Moroso. Its seats and backrests are softer and gentler, and solid wooden bases take the place of the tubular steel of the earlier system.
Construction
Seats: polyurethane foam in differentiated densities with polyester fibre over a wood-based frame. Feet: ash, with adjustable glides. With no load applied the seat height is 420 mm, and leather versions are the exception to the removable covers.
Specifications
- Overall size: W 2600 x D 960 x H 730 mm (LL1B02)
- Seat height: 420 mm (unloaded)
- Padding: polyurethane foam in differentiated densities with polyester fibre
- Feet: ash with adjustable glides
- Design: Patricia Urquiola
Story
A Lowland system, reworked
Loveland starts from Lowland, an upholstered seating system by Patricia Urquiola dating from 2000. A different approach to sustainability revises it: an existing product is enhanced and turned into an (ever)green piece that stays coherent with the original design.
Softer seats on wooden bases
The seats and backrests are softer and gentler, and solid wooden bases replace the tubular steel. These choices bring out the architectural qualities of the series while keeping the sophisticated rationalist mood of the sofa, as a stand-alone piece or in a composition.
More by Patricia Urquiola

Mafalda Armchair
Mafalda armchair by Patricia Urquiola, 2013, with foam over a steel frame and an oak base

Hollow Armchair
Armchair in two drawn sizes with a plastic shell and steel feet, by Patricia Urquiola, 2006

Husk Armchair
Swivel armchair with a recycled Hirek shell and extra-soft capitonné cushions

Dudet Armchair
Patricia Urquiola's Dudet Armchair, 2024: sinuous tubular supports around a roomy seat cushion.

