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Designer
David Allan Pesso
David Allan Pesso founded New Studio in 1989, a boutique industrial design consulting firm for strategic product design, development and licensing. He graduated with honours from Rochester Institute of Technology in 1987 with a BFA in…
Biography
Background
David Allan Pesso founded New Studio in 1989, a boutique industrial design consulting firm for strategic product design, development and licensing. He graduated with honours from Rochester Institute of Technology in 1987 with a BFA in industrial design. Before New Studio he worked at Vinick Associates and was a partner at Advent Studio.
Signature Style
Pesso strives for a clean, reduced geometry without extraneous details and focuses on economies of scale, aiming to attain more with less. He describes effective design as a rigorous process of simplification that balances aesthetics and functionality.
Notable Works
- Pamona for Nemschoff / MillerKnoll
- Zoetry for KI and Rift for Darran
- Moto and Ziva for JSI
- Adagiato chair for Kimball Office
- Quiver chair for Geiger International and Madison bench for AGI
Legacy
Pesso has obtained licences for over 350 original designs and has been granted 24 US patents. His work has won IIDA, Design Journal ADEX and Best of NeoCon awards and a Chicago Athenaeum Good Design Award.
