Image source: Moooi — Digital Garden Carpet
© Moooi and the respective rights holders. Quoted to accompany INTEBEE's independent design commentary and research.
Digital Garden Carpet
Digital Garden Carpet by Susan Fang & Orelio De Jonghe, 2026: ASCII characters as lush landscapes.
2520 × 3600 mm
2026
Approx. $5,100 (reference price; varies by region and retailer)
Official product information
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Description
Overview
The Digital Garden Carpet is a collaboration between Moooi and fashion designer Susan Fang, made with industrial designer Orelio De Jonghe in 2026. The collection transforms coded ASCII characters into lush botanical landscapes and blurs the lines of technology and nature. Seen from a distance, the text-based designs become flowers, foliage and flowing colour gradients. On show is the Organic 360x252 model in the colourway Rosetta Midnight, one of 3 colourways.
Construction
A PP woven textile base carries the 100 % PA pile. At 24 kg net, this model is 1 cm in thickness.
Specifications
- Overall size: 252 x 360 cm, organic outline
- Thickness 1 cm
- Colourways: Rosetta Dawn, Rosetta Dusk and Rosetta Midnight (shown)
- For indoor floors
Story
A garden written in code
Thousands of ASCII characters form a living landscape that reveals itself as the viewer moves closer. Moooi presents the carpet collection as a collaboration with fashion designer Susan Fang, created with industrial designer Orelio De Jonghe. The carpets turn that landscape into a floor design.
Grown, not made
The designs resolve into flowers, foliage and flowing colour gradients from a distance, so the carpets feel as though they have naturally grown.