Poltrona Frau Style & Design Centre

Background

The Poltrona Frau Style & Design Centre is the in-house design unit of Poltrona Frau, not an individual designer. Poltrona Frau's own page describes it as the creative heart of the company, located in Tolentino, where it oversees every design phase, brings craftsmanship and technology together and works with leading designers from around the world. The page traces its origin to the second half of the 1960s, when the company created an internal structure to manage research and development.

Signature Style

According to that page, the Centre for Research and Development experiments with new materials and building techniques and creates new forms, while keeping the know-how of expert craftsmanship. Its highly specialised design technicians work in a well-equipped prototype laboratory, and products and raw materials are tested in an Analysis and Experimentation Laboratory that checks them against international norms.

Notable Works

Poltrona Frau's pages and product sheets credit the Centre with the Bretagne modular sofa (2010 on its product sheet), the Massimosistema sofa (2009) and the Vanity Fair XC armchair (2020/2021), and its designer page shows products such as the Kubaya ottoman, the Cuiré small table, the Forum office chair, the Gli Oggetti closet box, the DressCove hanger and Chicware and Traveller's Collection accessories.

Legacy

The company's product pages and sheets use the credit "Poltrona Frau Style & Design Centre" in the place where other products name an outside designer.