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Designer

AG Fronzoni

Angiolo Giuseppe Fronzoni, known as AG Fronzoni (1923-2002), was an Italian graphic designer, publisher, industrial designer, architect and educator. He opened his first studio in Brescia in 1945 and a second in Milan in 1956.

Biography

Background

Angiolo Giuseppe Fronzoni, known as AG Fronzoni (1923-2002), was an Italian graphic designer, publisher, industrial designer, architect and educator. He opened his first studio in Brescia in 1945 and a second in Milan in 1956.

Signature Style

Cappellini sums up his philosophy in his own words: aim for the essential, eliminate the superfluous, and elaborate a concept based on mathematics around a fundamental idea and an elementary structure. He regarded black and white as the colours representative of the design of man.

Notable Works

  • Series '64, the furniture line of bed, tables, chair and lounge chair that Cappellini still produces
  • Casabella, whose issues from 1965 to 1967 he art directed
  • Quadra lamp and the Form Zero suitcase series

Legacy

He taught at the Societa Umanitaria in Milan, the Istituto d'Arte in Monza and in Urbino, and ran the Bottega school from 1982 to 2001. His works are in museum collections including the Stedelijk Museum Amsterdam and the Musee des Arts Decoratifs in Paris.

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